Web
Tech · Legal · Public Sector · Web
Three relaunches that turn brand, structure and usability into one coherent digital experience
Three website relaunches, for three different clients, each starting with a kickoff workshop and ending on a live, CMS-based site.
What repeats across the three: I develop the brand identity and information architecture myself, then design and detail the UI before it goes to development.
Process and ways of working
Brand discovery
Each project starts with a kickoff workshop to align on the brand, target audience, and market positioning.
Concept
In the concept phase, I translate insights into user journeys, information architecture and wireframes.
Design
During the design phase, I craft the visual direction, create UI layouts, and build design systems with reusable styles and components.
Development
Final designs are delivered with developer-ready specifications, and I stay involved during handoff and QA to ensure accurate implementation.
Schneider Geiwitz & Partner
As part of a brand refresh following a campus expansion, SGP needed a new website to act as a platform for all services, talent outreach, and firm-wide communication.
I developed the digital design language and was responsible for concept and UX/UI design of the Services, Career, Team, and News pages including stakeholder presentations and collaboration with development.
The site now serves as a unified and scalable platform, improving brand visibility, user orientation and applicant engagement.
Schulsuite
A German EdTech company needed a unified brand and website to position their three digital tools as one cohesive suite for schools.
I led the project, developed the brand identity and was responsible for the concept and UX/UI design of the website. I coordinated directly with the client and development team throughout.
The result is an intuitive platform with a distinct visual identity, interactive pricing and clear feature communication helping educators quickly find and understand the right tools.
FSG Marbach
The school's previous website was overloaded with information and difficult to navigate, making it hard for parents, students and teachers to find what they needed.
I developed the information architecture and designed the navigation, search, and content modules for a CMS-based platform, built around modular sections parents, students, and teachers can each navigate on their own.
The new site offers a significantly improved structure and user flow, helping all target groups quickly find relevant information with fewer clicks and less friction.





